← Back to blog
Compliance · LGPD

LGPD and B2B Lead Generation in Brazil: the 2026 guide to compliance

Brazil's ANPD intensified enforcement in 2025. France's CNIL fined KASPR €240,000 for LinkedIn scraping — identical practice to Apollo.io. This guide shows how to prospect legally in Brazil under LGPD, and why Xooriq is the only Brazilian-built LGPD-by-design alternative.

1. The €240,000 KASPR case

In 2025, France's CNIL fined KASPR — Apollo's direct competitor in Europe — €240,000 for mass scraping LinkedIn profiles without consent. KASPR claimed legitimate interest (GDPR Art. 6(1)(f) — same as LGPD Art. 7, IX). CNIL rejected:

  1. No documented balancing test — KASPR couldn't prove commercial interest outweighed subject rights
  2. No effective opt-out channel — LGPD Art. 18 requires 15-day response
  3. Data minimization breach — LGPD Art. 6, III principle

Apollo does all three. Source: CNIL.fr.

2. ANPD 2024-2025 enforcement evolution

  • Telekall — R$14,401 for irregular employee data processing
  • OLX — notice for undue advertising partner sharing
  • Atacadão — facial image without consent at entrance
  • Inep — ENEM leak (2.5M records exposed)

Ceiling is 2% of revenue, capped at R$50M per infraction. For Apollo using Brazilian employee data at scale, financial exposure is real.

3. LGPD Art. 7: legitimate interest in practice

Art. 7 lists 10 legal bases. IX — legitimate interest is the only one that waives explicit consent but requires documented balancing test:

Xooriq balancing test (3 steps)

  1. 1. Legitimate purpose: generate B2B leads for Brazilian SaaS — legal economic activity
  2. 2. Necessity: public CNPJ + institutional pages are the least invasive source
  3. 3. Reasonable expectation: public role on corporate site creates B2B outreach expectation

Apollo does not document a Brazilian balancing test — exposed to the same CNIL/KASPR decision.

4. Apollo's 6 risk vectors in Brazil

  1. LinkedIn scraping — same practice that fined KASPR. Apollo scrapes 275M+ profiles including Brazilians.
  2. Generic DPAApollo DPA is GDPR-focused, doesn't mention ANPD or LGPD Art. 7 IX
  3. Unilateral opt-out — has opt-out but no documented 15-day SLA
  4. No Brazil representative — LGPD Art. 5, VIII requires representative for foreign companies. Apollo doesn't declare.
  5. International transfer — Brazilian data goes to US servers without ANPD standard clauses
  6. No balancing test — same as KASPR case

5. Xooriq: LGPD-by-design

LGPD requirementApollo.ioXooriq
Brazil rep (Art. 5, VIII)❌ Not declared✅ Central Fox Tecnologia ME
Documented balancing test❌ Not public✅ Published /docs/lgpd
15-day opt-out (Art. 18)⚠️ No SLA✅ 24h
At-rest encryption⚠️ Undocumented✅ Fernet AES-128 + HMAC SHA-256
Sources: LinkedIn vs public❌ Mass LinkedIn✅ Only CNPJ + institutional
International transfer❌ US no ANPD clauses✅ Brazil servers (Contabo SP)

6. Verified sources

Migrate to Xooriq in 30 minutes

13.3M Brazilian CNPJs · LGPD-by-design · $89/month · 24h opt-out · DPA ready.

See Apollo → Xooriq migration guide