LGPD and B2B Lead Generation in Brazil: the 2026 guide to compliance
Brazil's ANPD intensified enforcement in 2025. France's CNIL fined KASPR €240,000 for LinkedIn scraping — identical practice to Apollo.io. This guide shows how to prospect legally in Brazil under LGPD, and why Xooriq is the only Brazilian-built LGPD-by-design alternative.
1. The €240,000 KASPR case
In 2025, France's CNIL fined KASPR — Apollo's direct competitor in Europe — €240,000 for mass scraping LinkedIn profiles without consent. KASPR claimed legitimate interest (GDPR Art. 6(1)(f) — same as LGPD Art. 7, IX). CNIL rejected:
- No documented balancing test — KASPR couldn't prove commercial interest outweighed subject rights
- No effective opt-out channel — LGPD Art. 18 requires 15-day response
- Data minimization breach — LGPD Art. 6, III principle
Apollo does all three. Source: CNIL.fr.
2. ANPD 2024-2025 enforcement evolution
- Telekall — R$14,401 for irregular employee data processing
- OLX — notice for undue advertising partner sharing
- Atacadão — facial image without consent at entrance
- Inep — ENEM leak (2.5M records exposed)
Ceiling is 2% of revenue, capped at R$50M per infraction. For Apollo using Brazilian employee data at scale, financial exposure is real.
3. LGPD Art. 7: legitimate interest in practice
Art. 7 lists 10 legal bases. IX — legitimate interest is the only one that waives explicit consent but requires documented balancing test:
Xooriq balancing test (3 steps)
- 1. Legitimate purpose: generate B2B leads for Brazilian SaaS — legal economic activity
- 2. Necessity: public CNPJ + institutional pages are the least invasive source
- 3. Reasonable expectation: public role on corporate site creates B2B outreach expectation
Apollo does not document a Brazilian balancing test — exposed to the same CNIL/KASPR decision.
4. Apollo's 6 risk vectors in Brazil
- LinkedIn scraping — same practice that fined KASPR. Apollo scrapes 275M+ profiles including Brazilians.
- Generic DPA — Apollo DPA is GDPR-focused, doesn't mention ANPD or LGPD Art. 7 IX
- Unilateral opt-out — has opt-out but no documented 15-day SLA
- No Brazil representative — LGPD Art. 5, VIII requires representative for foreign companies. Apollo doesn't declare.
- International transfer — Brazilian data goes to US servers without ANPD standard clauses
- No balancing test — same as KASPR case
5. Xooriq: LGPD-by-design
| LGPD requirement | Apollo.io | Xooriq |
|---|---|---|
| Brazil rep (Art. 5, VIII) | ❌ Not declared | ✅ Central Fox Tecnologia ME |
| Documented balancing test | ❌ Not public | ✅ Published /docs/lgpd |
| 15-day opt-out (Art. 18) | ⚠️ No SLA | ✅ 24h |
| At-rest encryption | ⚠️ Undocumented | ✅ Fernet AES-128 + HMAC SHA-256 |
| Sources: LinkedIn vs public | ❌ Mass LinkedIn | ✅ Only CNPJ + institutional |
| International transfer | ❌ US no ANPD clauses | ✅ Brazil servers (Contabo SP) |
6. Verified sources
Migrate to Xooriq in 30 minutes
13.3M Brazilian CNPJs · LGPD-by-design · $89/month · 24h opt-out · DPA ready.
See Apollo → Xooriq migration guide