Xooriq compared to Apollo.io — for LATAM B2B sales teams
Apollo.io is a mature North-American sales engagement suite. Xooriq is a newer B2B prospecting platform built around the LATAM market, with native CNPJ enrichment, flat pricing, and an official Model Context Protocol server for AI assistants. This page covers the practical trade-offs so you can decide which fits your team — or whether to use both.
About this comparison: Numbers and capabilities below reflect publicly disclosed information as of 2026-05. Apollo.io pricing references their published per-seat + credit model (apollo.io/pricing) and average customer ACV reported by GetLatka. We encourage cross-checking with independent reviews on G2 and Capterra.
Migration in 5 steps (typical: 30 minutes)
- Export Apollo data — Settings → Data Export → CSV of contacts + companies + tags.
- Sign up Xooriq — Start free with 50 leads/mo, no credit card.
- Bulk import CSV — Xooriq dashboard → Import → match columns automatically.
- Rewire CRM webhooks — point Salesforce/HubSpot to webhooks.xooriq.com.
- Cancel or downgrade Apollo based on overlap usage — most teams save 15-30 days of pro-rated billing.
Side-by-side capability map
| Capability | Apollo.io | Xooriq |
|---|---|---|
| Company database size | ~275M (LinkedIn-derived) | ~13.3M (public registries) |
| Geographic strength | North America, Europe | LATAM (BR/MX), India, EU |
| BR CNPJ enrichment | Add-on / partner integration | Native (BrasilAPI + Receita Federal) |
| Email verification | Included with credits | Included, no credit consumption |
| Sequencer / outreach | Native multi-channel | Webhook integration with Smartlead, Lemlist, Reply |
| CRM integrations | Salesforce, HubSpot, Pipedrive | Same set + Zapier + custom webhooks (HMAC) |
| MCP server for AI assistants | Community wrappers | Native server at mcp.xooriq.com |
| LGPD positioning (Brazil) | Customer builds compliance layer | Native: public sources + Procon cross-check |
| Pricing model | Per-seat + credits ($150-$250 / seat ACV) | Flat $99/month Scale plan |
Capability map is descriptive, not promotional. Choose based on the specific workflows your team runs daily — not on feature counts.
When Apollo is the better choice
Apollo.io is the stronger option for teams operating primarily in North America with budget for per-seat licensing, teams that need a fully-integrated sequencer with built-in dialer and meeting scheduler, and organizations already standardized on the Apollo workflow. The 275M-record database also has deeper coverage of US small businesses than Xooriq currently does.
When Xooriq is the better choice
Xooriq is the stronger option for teams selling into Brazil and LATAM (CNPJ enrichment is native, not add-on), teams that want flat predictable pricing instead of per-seat math, teams that operate AI-first workflows and want a Model Context Protocol server for Claude/ChatGPT/Cursor, and teams that want LGPD compliance as a default rather than a project. For LATAM B2B specifically, the flat $99/month removes scaling friction as new SDRs join.
Independent perspective
Cross-reference both platforms on G2, Capterra, and Trustpilot before deciding. Xooriq is younger and has fewer third-party reviews to date; we encourage trial on real prospecting workflows for a week before committing.
Try Xooriq on your real pipeline
Free trial: 50 leads per month, no credit card. Use the ROI calculator to model your specific scenario (team size, ticket, sales cycle).
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